Scaling Service Delivery When the Floodgates Open

Scaling Service Delivery When the Floodgates Open

The dream of every BPO startup is a full pipeline. The pitches are landing, marketing is on fire and suddenly the leads and clients are coming in fast. It feels like winning the jackpot until you realise the real challenge isn’t getting the business, it’s delivering...
Why Marketing of Services Is a Different Ball Game

Why Marketing of Services Is a Different Ball Game

What’s harder to market than a product? Well, a promise. When marketing a service, we’re not just offering deliverables— we’re offering competence, confidence and the assurance that we’ve got your back. Unlike traditional marketing that focuses on product features and...